Ads & tracking

Ad Creative Size and Safe-Zone Cheat Sheet

Sizes for Feed, Stories, Reels and TikTok plus a safe-zone overlay.

Red areas can be covered by app UI. Keep text and logos inside the dashed box. Your image stays in this browser.

PlacementYour creative (image)Show safe-zone overlay

Meta Reels and Stories (9:16)

Canvas 1080 × 1920px. Keep clear: top 269px, bottom 672px, left 65px, right 65px.

Top 14%, bottom 35%, sides 6%. Meta's unified 9:16 guidance uses the Reels margins; Stories alone leave about 20% at the bottom.

Last verified: 5 November 2026. Always confirm with the ad preview in Meta Ads Manager or TikTok Ads Manager.

Recommended sizes

Placement	Ratio	Size (px)	Note
Facebook / Instagram Feed (square)	1:1	1080 x 1080	Works almost everywhere
Facebook / Instagram Feed (portrait)	4:5	1080 x 1350	Takes the most feed space on mobile
Stories and Reels	9:16	1080 x 1920	Use the safe zone; 1440 x 2560 also accepted
Link ad (landscape)	1.91:1	1200 x 628	Feed and right column
Carousel card	1:1	1080 x 1080	Keep all cards the same ratio
TikTok In-Feed	9:16	1080 x 1920	Check TikTok's safe-zone file

How to use it

Pick a placement.
Upload your creative (it never leaves your browser).
Keep text and logos inside the highlighted safe area.

Recommended sizes and ratios for Facebook, Instagram and TikTok placements, plus an overlay that shows where platform UI covers your image. Images stay on your device.

FAQ

Are these numbers official?

They follow platform guidance at the date shown on the page. Platforms change specs, so always confirm in the ad manager preview.

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