Ads & tracking

Meta Pixel and Conversions API Code Generator

Generate Pixel base code, event snippets and server-side CAPI samples.

Pixel IDFrom Meta Events Manager. A placeholder is used until the ID is valid.Platform

Base code (put in the head of every page)

<!-- Meta Pixel Code -->
<script>
!function(f,b,e,v,n,t,s)
{if(f.fbq)return;n=f.fbq=function(){n.callMethod?
n.callMethod.apply(n,arguments):n.queue.push(arguments)};
if(!f._fbq)f._fbq=n;n.push=n;n.loaded=!0;n.version='2.0';
n.queue=[];t=b.createElement(e);t.async=!0;
t.src=v;s=b.getElementsByTagName(e)[0];
s.parentNode.insertBefore(t,s)}(window, document,'script',
'https://connect.facebook.net/en_US/fbevents.js');
fbq('init', 'YOUR_PIXEL_ID');
fbq('track', 'PageView');
</script>
<noscript><img height="1" width="1" style="display:none"
src="https://www.facebook.com/tr?id=YOUR_PIXEL_ID&ev=PageView&noscript=1"
/></noscript>
<!-- End Meta Pixel Code -->

Install the base code once. Installing it twice causes duplicate PageView events.

How to use it

Enter your Pixel ID and choose your platform.
Select the events you want to track.
Copy the browser snippets into your site.
Use the server sample to send the same events through the Conversions API with a shared event_id.

Create the Meta Pixel base code, standard event snippets with value and currency, and server-side Conversions API examples in Node, PHP and Python, including SHA-256 hashing and event_id deduplication.